Welcome to the first in a series of articles by myself, Calvin Innes, for the Gizfolio start-up blog. I have been working freelance as an illustrator, animator and writer for a few years now, and during that time have made a number of different choices on how to promote myself, some good, some just plain useless…..
Through these articles I hope to pass on a bit of the knowledge I’ve gained, to freelancers just starting out in the industry. The articles should be particularly useful to illustrators, but will hopefully be a benefit to freelancers in all areas.
This time I’m going to concentrate on three main points you should cover to help promote yourself, and the services you offer. Not as easy as it might first sound. There are a lot of people out there who are just after your money and don’t actually work very well at all. And lets be honest, as a start-up freelancer funds are more often than not tight, to say the least. So every penny you spend on marketing has to count. And you need to make the most of any requests you receive. As a general rule, stay clear of anyone promising the world for no outlay at all.
1/ Website – For today’s freelancer a good website is, in most cases, essential. It is the most efficient way of presenting your work to potential clients, short of meeting them in person with your portfolio (see point 2). A good quality website should show off your talents in a clear and legible way. A good balance of text descriptions and portfolio work will always work well, but be sure not to distract from your work with an overly text heavy website (unless of course you are a writer). There are various ways to promote your website to drive the hits/views up, which I will go into in the next article for the Gizfolio blog.
The actual amount of work generated by a website varies between freelancers, but from a personal point of view I’d say as much as 80% of my work is generated on-line, so for me my website is the hub of my business.
If you have web design skills yourself then great, if not always look for a personal recommendation on a designer. They all say that they’re the best, but anyone can talk a good talk. Get yourself a good (and memorable) domain name, these can be bought for as little as £3 a year, and a good host for your site (I recommend E-Host Pros or Z-Host, both have good points).
2/ ‘Real Portfolio’ – Whether you’re an illustrator, cartoonist, even a digital illustrator, at some point you will need a ‘real’ portfolio of your work. Your portfolio will be useful for showing potential clients, but it will also allow you to quickly find a specific piece, without rifling through hundreds of loose pages. It’s worth spending time getting your portfolio right, with a good mix of illustrations showing off your talent in the best way possible.
This is certainly the age of the computer, but nothing beats a good quality, well presented book of your original/printed work. (I will go into how to present your portfolio in a later article). There is always the chance that a potential client will want to meet in person and see your work, before hiring you. Personally I hate these situations with a passion, but it’s one element of the business you will need to ‘get down’ if you want to give yourself the best chance of generating work. It always gets easier after the first one, trust me.
3/ Telephone Manner – I’m not a ‘telephone person’. I much prefer dealing with clients via e-mail whenever possible, so you have chance to re-read what you’ve written and correct anything before you send it out. On the phone you don’t have this option.
Three quarters of all my clients will at some point call me/ask for me to call them. So a good telephone manner is essential. If you’re just starting out and have had no experience in talking to a client on the phone it’s worth practicing. You might feel a bit silly asking a friend or partner to impersonate a client and call you, but the practice will prove worthwhile later down the line. Make sure you don’t ramble, or repeat yourself. You don’t need to put on an act and talk like a receptionist, be yourself. But be yourself with a mind on business. After all, the next phone call could generate your next big commission….
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